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Can BCCI Media Rights cross $1Bn?

snuggy

Favoured Frenzy
The media rights for India's bilateral series at home for the next five-year cycle (2018-2023) is slowly nearing the billion-dollar mark with the second day of the e-auction stopping at a mind-boggling Rs 6032.5 crore as broadcasting majors Star and Sony continued their bidding slugfest along with the new entrants Jio (Reliance).

Source
 
The media rights for India's bilateral series at home for the next five-year cycle (2018-2023) is slowly nearing the billion-dollar mark with the second day of the e-auction stopping at a mind-boggling Rs 6032.5 crore as broadcasting majors Star and Sony continued their bidding slugfest along with the new entrants Jio (Reliance).

Source
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